A trademark is a sign, symbol or external appearance that distinguishes a product or service is identified and distinguishes itself from competing products. It is a way to provide recognition to clients . A trademark therefore also falls under intellectual property and can be protected, just like an invention. For example through trademark registration as a Benelux trademark, European trademark, or international trademark. A trade has protection once it is registered at the Chamber of Commerce and if the trademark is actually used as such. Protection not only concerns a brand name (word mark), but also the used colours, logo, tone and shape.
In case you have a trademark that you would like to protect, please contact us. We will put you in touch with a specialist in the field of trademarks, and specifically within your field.